A3 brings together the wine, beer and spirits agencies
to allow Quebecers to enjoy a wide variety of quality products from around the world at a fair price.
95%
of sales in volume at the SAQ
94%
of sales in $ at the SAQ
50%
of private import sales
+4G$
in sales at the SAQ
L'Indice A3
To better understand the habits and expectations of Quebec alcohol consumers, A3 conducts an annual web survey of over 1,000 Quebec adults.
63%
of Quebecers say that agencies contribute to a more diverse selection of alcoholic beverages.
42%
of Quebecers recognize agencies' bottles or logos.
41%
of people who are familiar with agencies consider personalized recommendations to be important to them.
Agents, crops to glass
Because they know the market and how it works, agents are essential players in the SAQ's work. They advise the producers they represent to access and develop the Quebec market.
Directory of members
A3 brings together 80 wine, beer and spirits agencies and some 20 affiliated members. Are you looking for the contact information of a member agency?
Need an agent?
Are you a wine, beer and/or spirits producer looking for an agent to represent you with the SAQ in Quebec?
News
9 July 2026
A3 is pleased to unveil the results of the third edition of the A3 Index, its annual study providing valuable insights into Quebecers’ habits, expectations and perceptions regarding alcoholic beverages. This year’s findings highlight the still limited role of artificial […]
14 May 2026
On May 4, A3 participated in the government’s recent consultations on the modernization of the legal framework governing alcoholic beverages in Quebec and officially submitted a brief to highlight the reality of representation agencies and their essential role within Quebec’s […]
Events
A3 organizes various events for industry professionals and Quebec consumers to highlight the diversity of its members and the different product universes they represent.
La Grande Dégustation de Montréal
November 5-7, 2026 at the Port of Montreal's Grand Quai. A unique opportunity to buy exclusive products and private imports by the bottle.
Cartes sur table
April 20, 2026 in Montreal and May 4, 2026 in Quebec City. The tasting appointment for the restaurant industry. Event reserved for industry professionals.
Press tastings
and A3 test benches
Reserved for trade press.
