A3 brings together the wine, beer and spirits agencies
to allow Quebecers to enjoy a wide variety of quality products from around the world at a fair price.
80
agencies
+90%
of sales in $ at the SAQ
50%
of private import sales
+4G$
in sales at the SAQ
To better understand the habits and expectations of Quebec alcohol consumers, A3 conducts an annual web survey of over 1,000 Quebec adults.
58
I NEED AN AGENCY
of Quebecers believe that agencies facilitate access to a wider range of products.
34
say that access to personalized agency recommendations is important to them.
62
of those surveyed believe that the greater the variety of products on offer, the more they are encouraged to discover new products.
Agents, crops to glass
Because they know the market and how it works, agents are essential players in the SAQ's work. They advise the producers they represent to access and develop the Quebec market.
Directory of members
A3 brings together 80 wine, beer and spirits agencies and some 20 affiliated members. Are you looking for the contact information of a member agency?
Need an agent?
Are you a wine, beer and/or spirits producer looking for an agent to represent you with the SAQ in Quebec?
News
17 March 2026
« A3, l’association réunissant près de 80 agences de vins, bières et spiritueux qui représentent plus de 90 % des produits que l’on trouve à la SAQ et près de la moitié des importations privées, a pris connaissance de l’annonce de Samuel Poulin, […]
14 July 2025
Unveiling of L’Indice A3 Montreal, July 13, 2025 – A3, the wine, beer and spirits agencies, unveils for the second year its portrait of what influences Quebecers’ choices and expectations when it comes to choosing an alcoholic beverage. One of […]
Events
A3 organizes various events for industry professionals and Quebec consumers to highlight the diversity of its members and the different product universes they represent.
La Grande Dégustation de Montréal
November 5-7, 2026 at the Port of Montreal's Grand Quai. A unique opportunity to buy exclusive products and private imports by the bottle.
Cartes sur table
April 20, 2026 in Montreal and May 4, 2026 in Quebec City. The tasting appointment for the restaurant industry. Event reserved for industry professionals.
Press tastings
and A3 test benches
Reserved for trade press.
