A3 brings together the wine, beer and spirits agencies
to allow Quebecers to enjoy a wide variety of quality products from around the world at a fair price.
+80
agencies
90%
of sales in $ at the SAQ
50%
of private import sales
+4G$
in sales at the SAQ
To better understand the habits and expectations of Quebec alcohol consumers, a study was conducted from May 7 to 13, 2024, using a web panel of 1,009 Quebec adults from all regions.
37%
of Quebecers surveyed always or often look for products from agencies they know.
50%
of Quebecers surveyed believe that agencies provide access to a wider selection of products.
62%
of those surveyed believe that the greater the variety of products on offer, the more they are encouraged to discover new products.
Agents, crops to glass
Because they know the market and how it works, agents are essential players in the SAQ's work. They advise the producers they represent to access and develop the Quebec market.
Directory of members
A3 brings together over 80 wine, beer and spirits agencies and some 20 affiliated members. Are you looking for the contact information of a member agency?
Need an agent?
Are you a wine, beer and/or spirits producer looking for an agent to represent you with the SAQ in Quebec?
News
12 February 2024
Montréal, 12 février 2024 – A3 accueille favorablement la décision de la Société des alcools du Québec (SAQ) de donner une plus grande flexibilité au processus d’ajustement des prix des produits vendus en succursale. Cette avancée positive démontre le bien-fondé […]
15 June 2023
Montréal, 15 juin 2023 – Nomination du nouveau président et chef de la direction de la SAQ : Déclaration d’A3 Québec A3 Québec salue la nomination du nouveau président et chef de la direction de la SAQ, M. Jacques Farcy, qui […]
Events
A3 organizes various events for industry professionals and Quebec consumers to highlight the diversity of its members and the different product universes they represent.
La Grande Dégustation de Montréal
November 6-8, 2025 at the Port of Montreal's Grand Quai. A unique opportunity to buy exclusive products and private imports by the bottle.
Cartes sur table
April 28, 2025 in Montreal and May 5, 2025 in Quebec City. The tasting appointment for catering. Event reserved for industry professionals.
Press tastings
and A3 test benches
Reserved for trade press.
