Founded in 1969, the A3 Québec promotes the interests of its members and their suppliers. A3 Québec serves as a liaison between agencies and the SAQ, the Government of Québec, industry associations, the media, public interest groups and others, while promoting wines, beers and spirits throughout Québec.


Through its members, A3 Québec represents producers of wine, beer and spirits from around the world in their dealings with the Société des alcools du Québec (SAQ) and helps market their products in Québec. Most of the products sold at the SAQ are represented by A3 Québec member agencies.


During its events, A3 Québec invites professional restaurateurs, hoteliers, sommeliers, columnists, as well as the public, to sample gourmet delights and learn more about the world of wines, beers and spirits. The Grande Dégustation de Montréal, which is the largest annual wine industry gathering in Eastern Canada, is one A3 Québec’s most important events.




Roch Bissonnette | PRESIDENT

Pursuing an entrepreneurial career for over 25 years, Roch moved towards the wine and spirits industry by acquiring the Les Vins La Rochelle and Les Vins du Trianon agencies in 2013. These two branches quickly merged to become what is known as Sélections Oeno. In only 5 years, Roch became a key player in the industry as he gained the trust of the board of directors, the A3 Québec members, and the SAQ. Using his strong ethical values and his deep understanding of the issues of the industry, Roch will be able to put his skills to work as the President of the association.


Dominique-Ann Coffin | EX-OFFICIO PRESIDENT

Dominique is the owner of the family-run agency LCC Vins & Spiritueux / Clos des vignes, founded by her mother Lyse Cloutier-Coffin, where she has been working for almost 30 years. Dominique has gained great experience in the industry as well as among the board of directors as she acted as President from 1999 to 2004 and from 2017-2018, as well as Co-President from 2011 to 2017. Her enthusiasm and her true sense of diplomacy make her a wise and effective businesswoman.



Christine is Vice President of the family-run agency Les Sélections Fréchettes, founded by her father François, where she has been working for almost 20 years. Her knowledge of the wine and spirits industry, as well as her qualifications in public relations, make her the perfect candidate for the Vice President Strategy position in the board of directors of A3 Québec. Christine brings to the table a holistic view, impartiality, and a lot of enthusiasm.



As the Senior Vice President of the Charton Hobbs agency for over 17 years, working in the industry for over 37 years and as the Vice President of the board of directors of A3 Québec since 2012, Michel possesses a wealth of experience. Known for his availability and his positivism, Michel is a forthcoming man and an excellent negotiator. He is an expert in retail, a skilled negotiator with the SAQ, and maintains strong supplier relationships.



Julie has been working for the family-run agency founded by her father Roland Fortin for almost 20 years. 10 years ago, she became the owner of Importation Épicurienne. Her expertise in financial matters and accounting make her the ideal candidate as the Secretary-Treasurer for the board of directors of A3 Québec. Julie also sits on the board of directors of Éduc'alcool as a representative of the A3 Québec agencies.


Lucien Davalan | DIRECTOR

Lucien has been the Vice President of the Société Commerciale Clément International agency for almost 15 years. He also holds experience in the wines, beers, and spirits affairs in Ontario and Europe. He has been on the board of directors of A3 Québec since 2009 and acted as President for 6 years. Lucien knows how to use analytical thinking along with perseverance to support the ideas of the association.


Etienne Bezard | DIRECTOR

Etienne has been working for Trialto for almost 10 years. He now holds the title of Marketing and Communications Manager. As a new member of the board of directors, Etienne brings to the table his experience in marketing, his knowledge of the European market and the SAQ. Etienne is known for his enthusiasm and his great ideas which bring fresh perspectives to the board of directors.


Wendy Laberge | DIRECTOR

Wendy has worked in the industry for over 20 years and is now acting as the sales manager for Ernest & Julio Gallo Canada. Her supplier status brings an additional outlook to the board of directors. Wendy is very dynamic, active, positive, reflective and a problem-solver. Since she has a wide network of contacts in various industries that are complementary to ours, she allows the board of directors to broaden its horizons.


Daniel Lavergne | DIRECTOR

After working for over 15 years as the Regional Director of Treasury Wine Estates, Daniel is now a partner and the Chief Executive Officer of La Céleste Levure. He possesses a comprehensive view of our industry due to his experience in Quebec and the Atlantic provinces as a supplier, and now inside a family-owned promotional agency.


Alain Bolduc | GUEST MEMBER

After acting as the Vice-President of communications and public affairs of the Société des alcools du Québec from 2005 until 2010, Alain is now a sales representative for Spirits Canada. As a guest to the meetings of the board of directors of A3 Québec, Alain represents the interests of Spirits Canada and brings in his experience with government business.




Catherine Lessard | GENERAL MANAGER

Holding additional training in management as well as arts, combined with 15 years of experience at A3 Québec allows Catherine to make the association shine. She objectively stands up for the concerns of the members of A3 Québec and ensures the lasting quality of the association as well as La Grande Dégustation de Montréal. Because of her attentive listening skills and her good relationships in the industry, she has a holistic view of the association's objectives.


Mathieu Leblanc Laberge | COMMUNICATIONS MANAGER

Holding a bachelor's degree in communications and political science, Mathieu is covering for Junie during her maternity leave.


Junie Muyle | COMMUNICATIONS MANAGER / On leave of absence

Holding a bachelor's degree in communications as well as in management and sustainable development, Junie brings together content and form to A3 Québec and La Grande Dégustation de Montréal. Her organizational skills and her creativity contribute to the energy of the association and to the smooth running of La Grande Dégustation de Montréal.