Founded in 1969, the A3 Québec promotes the interests of its members and their suppliers. A3 Québec serves as a liaison between agencies and the SAQ, the Government of Québec, industry associations, the media, public interest groups and others, while promoting wines, beers and spirits throughout Québec.

Through its members, A3 Québec represents producers of wine, beer and spirits from around the world in their dealings with the Société des alcools du Québec (SAQ) and helps market their products in Québec. Most of the products sold at the SAQ are represented by A3 Québec member agencies.

During its events, A3 Québec invites professional restaurateurs, hoteliers, sommeliers, columnists, as well as the public, to sample gourmet delights and learn more about the world of wines, beers and spirits. The Grande Dégustation de Montréal, which is the largest annual wine industry gathering in Eastern Canada, is one A3 Québec’s most important events.




Roch Bissonnette | PRESIDENT

PD5 1723 Roch Bissonette Edit

Pursuing an entrepreneurial career for over 25 years, Roch moved towards the wine and spirits industry by acquiring the Les Vins La Rochelle and Les Vins du Trianon agencies in 2013. These two branches quickly merged to become what is known as Sélections Oeno. In only 5 years, Roch became a key player in the industry as he gained the trust of the board of directors, the A3 Québec members, and the SAQ. Using his strong ethical values and his deep understanding of the issues of the industry, Roch will be able to put his skills to work as the President of the association.


Dominique-Ann Coffin | EX-OFFICIO PRESIDENT

Owner of the family agency LCC Vins & Spiritueux / Clos des vignes, founded by her mother Lyse Cloutier-Coffin, in which she has worked for almost 30 years, Dominique-Ann combines extensive experience in the industry and consultancy administration, which she chaired from 1999 to 2004 and in 2017-2018, and co-chaired from 2011 to 2017. Her dynamism and sense of diplomacy make Dominique-Ann a very active and active businesswoman of great wisdom.



PD5 1655 Christine Fréchette Edit

Christine is president of the family agency Les Sélections Fréchette, in which she has worked for almost 20 years, founded by her father François. Her experience in the wine and spirits industry and her public relations skills make her the ideal candidate to hold the title of Vice President Strategy on the board of directors of A3 Quebec. Christine has a global vision, a sense of neutrality and a great drive.



As senior vice-president of the Charton Hobbs agency for already 17 years, working in the industry for over 37 years, and vice-president of the board of directors of A3 Quebec since 2012, Michel has a large experience. Recognized for his accessibility and his positivism, Michel is also an excellent negotiator and knows how to be frank. He combines great expertise in sales, in supplier relations and in negotiations with the SAQ.



PD5 1745 Julie Fortin Edit

Julie has been working for the family-run agency founded by her father Roland Fortin for almost 20 years. 10 years ago, she became the owner of Importation Épicurienne. Her expertise in financial matters and accounting make her the ideal candidate as the Secretary-Treasurer for the board of directors of A3 Québec. Julie also sits on the board of directors of Éduc'alcool as a representative of the A3 Québec agencies.


Lucien Davalan | DIRECTOR

PD5 1551 Lucien Davalan Edit

Lucien has been the Vice President of the Société Commerciale Clément International agency for almost 15 years. He also holds experience in the wines, beers, and spirits affairs in Ontario and Europe. He has been on the board of directors of A3 Québec since 2009 and acted as President for 6 years. Lucien knows how to use analytical thinking along with perseverance to support the ideas of the association.


Etienne Bezard | DIRECTOR

PD5 1693 Étienne Bezard Edit

Etienne has been working for Trialto for almost 10 years. He now holds the title of Marketing and Communications Manager. As a new member of the board of directors, Etienne brings to the table his experience in marketing, his knowledge of the European market and the SAQ. Etienne is known for his enthusiasm and his great ideas which bring fresh perspectives to the board of directors.


Wendy Laberge | DIRECTOR

PD5 1558 Wendy Laberge Edit

Wendy has worked in the industry for over 20 years and is now acting as the sales manager for Ernest & Julio Gallo Canada. Her supplier status brings an additional outlook to the board of directors. Wendy is very dynamic, active, positive, reflective and a problem-solver. Since she has a wide network of contacts in various industries that are complementary to ours, she allows the board of directors to broaden its horizons.


Daniel Lavergne | DIRECTOR

PD5 1594 Daniel Lavergne Edit

After working for over 15 years as the Regional Director of Treasury Wine Estates, Daniel is now a partner and the Chief Executive Officer of La Céleste Levure. He possesses a comprehensive view of our industry due to his experience in Quebec and the Atlantic provinces as a supplier, and now inside a family-owned promotional agency.


Alain Bolduc | GUEST MEMBER
After acting as the Vice-President of communications and public affairs of the Société des alcools du Québec from 2005 until 2010, Alain is now a sales representative for Spirits Canada. As a guest to the meetings of the board of directors of A3 Québec, Alain represents the interests of Spirits Canada and brings in his experience with government business.




Catherine Lessard | GENERAL MANAGER

PD5 1474 Catherine Lessard Edit

Holding additional training in management as well as arts, combined with 15 years of experience at A3 Québec allows Catherine to make the association shine. She objectively stands up for the concerns of the members of A3 Québec and ensures the lasting quality of the association as well as La Grande Dégustation de Montréal. Because of her attentive listening skills and her good relationships in the industry, she has a holistic view of the association's objectives.